
Do one thing. Do it well.
"One thing" usually means providing one solution to a problem for a group of people. Doing it well may mean having a critical mass of features. This is often a challenge in a first rev product. I try to find new product ideas and market segments where the team can solve one problem and do it well enough to make a real difference without taking on an un-doable number of features. The trick is finding a group of users or an application where we can make a difference (= beat the competition) with a subset of the ideal feature list.
In mature markets this is difficult. New markets that have shorter requirement lists are ideal. Sometimes old markets where a new "disruptive" technology can be applied will work too.
Someday I hope to meet Sweet Amy and ask her how it all went down.
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