Maybe I just missed it, but this seems to have gotten much less coverage than it deserves. The demo opens up a huge set of possibilities around making the physical world searchable and interactive, just like the web. I know little about what technologies tochidot is using, but I've been exposed to several companies, two of which I worked for, that have developed components of making such a system possible.
Basically you need
- text recognition on low-rez camerphones: snaptell.com
- image recognition and comparison to like images: searchartgalleries.com
- geolocation data
- a smart phone with a big screen (Apple, Google Phone, ..)
- a backend that matches incoming images and geolocation data to historical data such as tags, reviews, user comments, etc.
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